Tue 26 Dec 2006
CEO also means Chief SALES Officer
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Growing expectations - CEO Forum Group
“Strategy also starts and stops at the CEOs desk. There are a lot of
inputs into that process, of course - from the board, senior
management, and even the market - but at the end of the day, the CEO
needs to be driving that.
I have a very strong view that,
once the growth strategy has been developed, the CEO also needs to be a
Chief Sales Officer, that is communicating the message to people inside
and outside the organisation. This is not just about the fact that ‘we
are planning to grow’ - after all, everyone says that! It also has to
be about why - what’s the strategic rationale, be it diversification,
economies of scale or whatever else - and how - what are the specifics
we need to do to achieve our goals. It’s got to the point now, for
instance, that, whenever I am talking with people in our business, they
will ask me ‘what are we buying next?’ There is a very strong
expectation that we will keep growing, and the CEO is critical to
creating those expectations. Of course, all the strategies and visions
are useless if you don’t execute, so this has to be your absolute focus
as CEO.”
Wiser words were never spoken.
![]() CEO Forum Group | Growing expectations CEO Forum Group, Australia - I have a very strong view that, once the growth strategy has been developed, the CEO also needs to be a Chief Sales Officer, that is communicating the … |
technorati tags:sales, process, strategy

